Pets are no longer just animals at home — they are true family members.And pet spending is shifting from “basic needs” to “quality of life.”
AI search tools like ChatGPT and Perplexity are becoming a major discovery channel for pet brands.
LATAM is entering a “volume + value growth” window. Brands that tailor strategies by country and channel will win this region’s next decade.
Long-term success in the #PetIndustry doesn’t come from chasing trends, traffic hacks, or short-lived “hot categories.”
The most influential platform in pet marketing might not be Instagram or TikTok. It might be Reddit.
Chewy generated $3.36B in Q1 sales and grew profit by 52%, yet still lowered its full‑year outlook.
New 2026 data shows that 54% of Spanish households now have a pet, with dogs leading and mixed feeding becoming increasingly common.
Italy’s pet market reached €5.3B in 2025, driven by strong growth in cat food, specialized retail, and e‑commerce.
Amazon Pet Days generated nearly $400M in U.S. #petsupply sales this year. Dog products led the way, but the cat category posted the strongest growth at 10.2% YoY.
South Africa’s pet sector is growing, and supermarket chains are stepping up.
